Digital advertising is a rapidly evolving arena where every day new methods for reaching out and connecting with your audience are constantly emerging. Recently, more and more businesses have turned to computer-generated imagery (CGI) and mixed reality (MR) for advertising their brands and they are getting huge ROIs.

Both of these innovative technologies have transformed the way brands engage with their audiences. These tools blend innovation and creativity to give the audiences a really immersive experience that can eventually lead to increased conversions and profits.

This blog delves into the main reasons why brands are going for CGI and MR for advertising. This information will help you realize the true power of these tools in increasing your brand’s visibility so keep reading till the end.

What is CGI?

What is Mixed Reality?

VR vs AR vs MR

Reasons Why CGI and Mixed Reality Are Effective for Advertising

• Unparalleled Creative Freedom
• Improved Communication 
• A Boost in Engagement and Brand Awareness
• Cost-Effective Advertisements
• Guide Purchase Decisions
• Visual Consistency

Before we jump ahead and see what makes CGI and mixed reality effective advertisement tools, let’s first discuss briefly what these are to give you a better idea.

What is CGI?

CGI or computer-generated imagery is an innovative tool that allows you to create realistic images and videos digitally. CGI allows you to create animated versions of real objects that you can use to market your brand across various platforms.

With the help of CGI, brands can create visually stunning and fantastical scenes or images that you cannot capture with a real camera and in a high level of contrast or clarity.

Computer-generated imagery is a versatile technology that brings the impossible to life thus offering you unlimited creative freedom.

What is Mixed Reality?

Mixed Reality or MR is where the virtual world and digital world come together leading to a more interactive and immersive experience. It gives you a physical world that you can enhance or augment using your imagination.

By superimposing digital elements onto the real world, MR gives you a seamless way to interact and engage with the brands. To understand mixed reality better, let’s look at what makes it different from virtual reality and augmented reality.

VR vs AR vs MR

You can think of virtual reality (VR) as a fully immersive digital environment that is completely blocked out from the real world. It is basically the computer-generated depiction of the real world that you can experience but cannot interact with.

Augmented reality (AR) is the enhancement of the real world using additional computer-generated elements. This tool allows you to superimpose the digital world onto the real one leading to a composite view that allows for a limited interaction between physical and virtual elements.

Mixed reality (MR) is a combination of both VR and AR where the digital elements are superimposed on the real world and where you can interact with the virtual world freely. MR gets input from the real world and changes the virtual world accordingly which leads to an extremely engaging user experience.

Reasons Why CGI and Mixed Reality Are Effective for Advertising

So now that you know what CGI and mixed reality are, let’s look at the following points to see why these are the future of advertising for many brands across the globe:

1. Unparalleled Creative Freedom

The biggest reason why these tools are dominating the marketing industry is they allow brands to think outside the box. The ability to bring any idea to life without any restrictions is what makes CGI and MR so effective.

Using CGI and MR brands can showcase their products and services in a unique and immersive manner that can grab the attention of the audience instantly and hold it for a long time.

2. Improved Communication

When it comes to advertising, clear and crisp visuals are everything. You cannot communicate with and help the users understand your products better if the visuals are not clear and immaculate.

Thanks to CGI and VR you can create 3D visuals to help promote a better understanding of your products and ideas which can lead to more sales. 

3. A Boost in Engagement and Brand Awareness

Another way these tools help businesses is by allowing them to create visually stunning and engaging content. When the audience is fully immersed in something, they are more likely to remember it and discuss it further with other people.

This increase in engagement facilitated by CGI and MR ads leads to enhanced brand awareness which is the number one priority for businesses in this digital age.

4. Cost-Effective Advertisements

Traditional advertising involves hiring photographers to take shots, arranging for or building sets, and putting aside products for the sole purpose of displaying in the ads.

The costs for all these things are greatly reduced when you use CGI and MR for advertisements. Using MR, you can create visual showrooms and product demos at a fraction of the cost of arranging the same events at a physical location.

5. Guide Purchase Decisions

The immersive CGI and MR ads give users more value by giving them an engaging experience. As a result, customers prefer those brands that have integrated these tools in their advertisements.

These unique marketing tools can show customers how it feels to use a certain product or be in a certain environment clearly and that can guide their purchase decisions in your favor.       

6. Visual Consistency

And finally, MR and CGI offer visual consistency that can go a long way in establishing a strong brand identity. Traditional photographs cannot give you the same clarity and details in your products every single time.

On the other hand, MR and CGI-based product models have the same colors and clarity which allows you to create a consistent image of your brand.

Conclusion

Both CGI and MR are great ways to advertise your brand and they only differ in the level or type of immersion and engagement that they offer. Mixed reality combines the elements of both AR and VR to create an environment where virtual objects are layered onto the real world that audiences can interact with.

CGI mainly involves creating digitally enhanced visuals in the form of realistic images and videos that can captivate customers instantly. Both CGI and MR have ushered in a new era of engagement and active participation in advertising.

The future of digital marketing looks quite promising where newer and more engaging marketing tools are expected to dominate and bring brands closer to their audiences globally.

Visit Ground Work today to get the best CGI and MR advertisement solutions to create a strong brand identity through better visibility and enhanced engagement in Dubai, UAE.